Linkin Park partnering with HARMAN's Infinity Audio
GRAMMY Award-winning, multi-platinum alternative rock band Linkin Park will be the new brand ambassadors for the Infinity brand. Reflective of a common history of pushing boundaries, challenging convention, and producing cutting-edge sound, the exclusive five-year partnership between Linkin Park and Infinity will go beyond advertising to include collaboration in product design. To mark the new relationship, Linkin Park will help unveil a sneak peek of two all-new Infinity product lines – the Infinity Reference Loudspeakers Series and the brand’s first portable wireless sound system, called Infinity One.
Founded in 1968, the Infinity brand is strongly rooted in pushing boundaries in design, materials and technology, all driven by an obsession with, and passion for, delivering uncompromising performance and premium sound.Infinity One
“Over the years, Infinity’s relentless spirit has driven all kinds of industry firsts, such as the first use of polypropylene for speaker cones and the first digital amplifiers for mobile audio use. The brand has been praised by critics and widely copied by competitors,” said Michael Mauser, president, Lifestyle Division, HARMAN. “As we re-launch the brand and look ahead, Infinity will continue to lead the way, consistently delivering cutting-edge performance, design, and technology in all the products it offers.”
Linkin Park will serve as Infinity ambassadors and is working closely with the brand’s design and engineering teams on the development, voicing and industrial design of the new Infinity product portfolio. The band has a long history of interests rooted in sound and technology, and for the launch of the new Infinity Reference Loudspeakers Series, they collaborated with Infinity to create "Gold Dipped" Special Edition Floorstanding Loudspeakers.
“This partnership is a natural fit for us since the Infinity brand is designed precisely for people like us, who have a deep and abiding love for music,” said Linkin Park co-lead vocalist and producer, Mike Shinoda. “Our band is serious and discerning about sound quality, and Infinity’s 46 years of relentless audio innovation to progress sound purity is both inspiring and motivational.”